We’re two best friends who met at our publishing job 10 years ago.
Back then, the magazines we worked (read: slaved) for didn’t even have websites! Our entrepreneurial spirits just weren’t cut out for the grind and backward nature of publishing life… we spent our lunch hours (and other stolen moments) chatting about big business plans and dreaming of our next venture where we’d call the shots and get to action our own ideas somewhere on the internets.
Our next jobs landed us smack bang in the wonderful big webbly world
Hayley took on a role at online retailer Zanui (The Iconic’s answer to homewares) and Karina found herself as Head of Content at ServiceSeeking.com.au, Australia’s largest online services marketplace. This world was brand new, fast-paced and ever changing. It was exciting and we had no choice but to skill up (or be shipped out)!
Little by little we built up our knowledge bases of the best software, strategies and general digital tips and tricks. With each meeting, product launch or networking event came another invaluable piece of information that we filed away.
After becoming a mum, Hayley decided it was time to put some of this stuff into practice. She set up two successful babywear websites , Max + Ollie and Petit Bamboo. Both businesses satisfied a gap in the market and suddenly she was looking at a solid career as a mumpreneur.
So we joined forces to create We Do Digital
With over six years experience in e-commerce web design and online marketing, and known as a burgeoning Mumpreneur and Karina as chief SEO guru, we created this boutique digital media business to help other startups get underway.